Paul Andrew Cook

⬥ Initiated original direct-to-consumer (B2C) marketing strategy, systems, monitoring and reporting
⬥ Created and edited Squarespace and Webflow landing pages with A/B testing processes
⬥ Produced a novel coaching program utilizing remote content creators to save ~$15k

⬥ Interviewed key participants for user discovery, product research, and persona creation (UX)

⬥ Utilized user-research to develop market-based solutions to Colombia’s pressing environmental problems

⬥ Conducted extensive business development focusing on civic and environmental rejuvenation ventures

⬥ Taught qualitative research methods and mentored student-run research projects

⬥ 100+ field visits and 500+ hours of user-research and interactions with rural farmers

⬥ Created an extensive toolkit on how to implement human-centered designs in diverse situations

⬥ Hired and trained a human-centered design team to conduct qualitative and quantitative research

⬥ Designed & executed a randomized control trial with 40,000 farmers to increase product adoption by 25x

⬥ Designed country-level execution metrics to monitor departments’ key processes utilizing Power-BI

⬥ Ran one of the largest on-farm trials in East Africa, 5 direct reports and responsibility for 45 others

⬥ Established 3D printer protocols and training for printing customized planting scoops